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The New Nissan Navara: Making Road Trips Safer and More Exciting

What Makes the Nissan Navara an Excellent Choice for Long Distance Travel?

 

Summer is just around the corner, and you’re probably thinking about that long-awaited vacation with your family and friends.

Nothing makes summer vacations more exciting than a road trip adventure, don’t you agree? The fact is if you’re the type of person who craves adventure and loves to venture into the unknown, you’ll probably get more excited in the long trip ahead rather than getting to your destination.

Like-minded individuals think alike.

For people who love long distance road trips, see the beautiful countryside, and experience the excitement and joy that only road travel can offer, summer is virtually synonymous with adventure. And that is what the Nissan Navara can provide for the enthusiastic road traveler. Its many features are practically designed to enhance the experience of any road trip, regardless of distance or road conditions.

 

What Makes the Nissan Navara a Great Companion for Road Trip Adventures?

The Navara is equipped with the most innovative specifications, class-leading technology, and the most advanced features in road safety and comfort. There is a reason why it’s one of the most highly anticipated vehicles in the past couple of years.

 

Elegance in Style

Even for a utility vehicle designed for toughness and performance, you should never underestimate the importance of artistic design and looks. The Navara boasts of an aesthetically pleasing design, from the front grill all the way to the rear.

The aerodynamic design and sleek contours of the vehicle exudes innovation in engineering, while the LED daytime driving lamps and the projector HID headlamps simply conveys the level of sophistication and technology that goes with this amazing machine. And the 18×8-inch alloy wheels the double-cab Navara sits on just screams superb road performance.

 

Power under the Hood

Everything about the Navara conveys toughness, optimum performance, and power. When you buy a Navara, you will get a choice among three types of engines: a 140-kilowatt twin-turbo diesel, a 120-kilowatt turbocharged diesel, and a 122-kilowatt petrol engine; all of which can provide enough power to tow up to 3.5 tons of weight, more than enough to provide a smooth and effortless ride across the countryside with a full cargo.

The amount of torque the engine can provide will give you enough control to traverse any terrain, any road conditions, without worrying about losing power. And when it comes to fuel economy, the Navara (with the twin-turbo variant) only consumes about seven liters of fuel per 100 kilometers. Talk about fuel efficiency!

 

Entertainment and Comfort in the Cabin

For long-distance road trips, especially under the hot summer sun, comfort is everything. And in that particular category, the Navara goes all out. For a utility vehicle, the Navara’s interior feels more like a luxury sedan than a utility truck.

Most utility vehicles in the market don’t really focus on the comfort of the passengers. Pickups and trucks are designed to perform and work, not for comfortable rides. The Navara, however, has broken the mold. Everything about its interior is all about providing entertainment and comfort to its passengers.

The Navara is equipped with special suspensions that deliver a far smoother and more comfortable ride than what you would normally expect from a pickup truck or any utility vehicle. A power sunroof, rear-controlled air-conditioning system, and plenty of leg room—these are just a few of the many features the vehicle provides its passengers.

Now, that you know what the Navara has to offer in terms of comfort, performance, and efficiency, it’s time to tackle the other important aspects of your planned road trip this summer.

 

Useful Tips for an Enjoyable Summer Road Trip

 

  • Plan the route you will be taking. Avoiding traffic and poor road conditions is great, but don’t forget about the sceneries and picture-taking opportunities. Remember, it’s not about the destination but the journey.

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  • Perform a thorough inspection of your vehicle before going on the road. Safety should always be a priority no matter what you’re doing.

  • Make a list of everything you’ll need for the trip; food and snacks, first aid kit, allergy medication, maps, chargers for all your gadgets, etc. You should also make sure to preload your gadgets with entertainment options and apps that will help make the trip more enjoyable.

  • Don’t forget to have fun. Road trips are all about enjoying the moment and taking the opportunity to spend quality time with loved ones.

 

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Here Comes the Boom! The Nissan Juke N-Style Special Edition

As if the original Nissan Juke wasn’t already enough of a standout in terms of style and pizzazz, after a year in the market, Nissan has come up with a way to celebrate the success of the Juke by introducing an even more stylish and eye-catching model.

 

Here’s our latest offering, the Nissan Juke N-Style Special Edition.

After the major success of last year’s Juke N-Sport, the Juke Stinger, and the Juke Black Pearl editions, the multinational car manufacturer has decided to grace its loyal patrons with a limited edition model, the Nissan Juke N-Style Special Edition. It comes with two color combinations; Cosmic Blue with white accents and Black Obsidian with yellow accents.

 

What’s in store for this new Nissan Juke limited edition variant?

 

The Nissan Juke was already a standout by itself. What could anybody do to make an already unique vehicle even more stylish and exceptional? Nissan outdid itself with the Juke N-Style. Its bolder, sleeker, and even more impressive look makes the N-Style a true masterpiece and a standout on the road.

The Cosmic Blue variant gives you a Juke that has a refreshing look with a nice shade of blue, with white accents strategically placed in specific areas like the headlamp garnish, the handle covers, side mirror caps, and tailgate handle finishers just to highlight the sleek design of the car.

 

The Black Obsidian variant does something different for the Juke. The shade makes the car look bolder and more lavish-looking. It’s the perfect color choice for someone who doesn’t shy away from the attention they might get from driving the Juke N-Style. This color variant has a yellow finish located in specific areas of the car, like the rear roof spoiler, front and rear bumper accents, side mirror covers, and so on.

So what about the interior enhancements?

The interior features of the Juke N-Style are quite elegant. It’s full of style, lives up to its namesake, and has artistry worth admiring. Like the leather-wrapped steering wheel with colored stitching, the colored center console and shift panel garnish, the window switch finishers with color stitching, or the amazing work on the leather seats with colored stitching, the interior esthetics alone is enough to keep you in awe.

 

The Key Features of the Nissan Juke N-Style

 

When it comes to the core features, there’s not much difference between the original Nissan Juke and the special edition variant. The N-Style still comes with the keyless entry feature and the standard push button-ignition option.

Everything about the N-Style Juke’s cabin exudes comfort and efficiency, from the beautiful design of the gauges to the state-of-the-art control system that lets you adjust specific features inside the car with a single touch; from climate control to your preferred driving mode.

And just like every car produced by Nissan, the Juke N-Style also adopts the Nissan Safety Shield Philosophy and features the latest technology in safety and protection for its occupants. The Advanced Air Bag System with dual-stage supplemental front air bags with seatbelt and occupant-classification sensors help ensure safety and protection for the driver and the passengers.

Front seat-mounted side-impact and roof-mounted curtain side-impact air bags serve as additional protection throughout the cabin.

 

What about performance?

 

When it comes to performance, the Nissan Juke, as well as the latest N-Style Special Edition, features a dynamic control system that allows you to take control of the vehicle with a simple push of a button.

 

The control system lets you choose among three driving setups; normal mode, sport mode, and eco mode. The latter option is about fuel efficiency, as it allows you to make the most out of every drop of fuel.

 

The Nissan Juke, and its different variations, also features the Xtronic CVT Transmission, providing an easy and smooth driving experience, as well as seamless transition between gears.

 

Judging by the original Nissan Juke, its topnotch performance and great features, there’s really no reason why the Juke N-Style won’t be considered a best buy for any car enthusiast. It’s got the power, fuel efficiency, and the pizzazz you want in a car. You really can’t ask for anything better.

 

So if you want to drive in style and standout on the road, visit a Nissan dealer near you and checkout your options. The starting price for the Juke N-Style is only PHP 1,080,000 and they’re only producing 500 units, so you better hurry.

 

Don’t forget to follow and like Nissan Cagayan de Oro on Facebook for more updates on your newsfeed.

 

 

Nissan and Microsoft Cortana: The Next Step in Smart Vehicles

The Consumer Electronics Show (CES), which is held every year in January in Las Vegas, Nevada, has a few notable highlights and surprises this year. From the latest in computer technology to flat screen TVs, to the newest smartphones and other smart home devices, all of the consumer products presented in the show early this year have certainly given us hope for a great and exciting 2017.

That’s not all.

Of all the newsworthy releases and presentations made by various electronics manufacturers, there is one announcement that really made a few ripples in the industry. That was when Microsoft announced its plans to integrate the Windows 10, along with its proprietary software Microsoft Cortana smart assistant, to a Nissan car.

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If this news tells you anything, it’s that some time in the near future, Windows’ smart assistant will play a major role in the way you drive your new Nissan car.

 

The Microsoft Cortana Software in a Nutshell

Cortana is a software application that works as an intelligent personal assistant developed by Microsoft for various platforms, including Windows 10, Windows 10 Mobile, Windows Phone 8.1, their gaming platform Xbox One, Microsoft Band, as well as for the iOS and Android systems.

This smart assistant can recognize the voice of the user and accept commands through audio input rather than typed commands via keyboard. It can answer queries by using data found through the Bing search engine, in addition to performing basic tasks like setting reminders and so on.

Here’s more:

Besides English, the Cortana smart assistant is also available in other languages, including Chinese, Japanese, German, French, Portuguese, Spanish, and Italian, depending on the region in which the software is used and the software platform being used. Microsoft’s Cortana smart assistant is not the first one of its kind; it’s competing with Google Assistant and Apple’s Siri.

So what was so groundbreaking with Microsoft’s announcement in Nevada during CES 2017?

If you take away anything from the consumer electronics show this year, it would be the great potential that the budding relationship between Microsoft and Nissan can accomplish in the near future. Microsoft has announced their plans to integrate their software into Nissan cars. The concept, if successful, is poised to compete with other smart car systems already available in the market.

 

What Microsoft’s Cortana Smart Assistant Can Do for Nissan’s Infotainment System

If you consider the software technology being used in most cars, today, it’s somewhat limited in its capabilities due to the fact that it’s all proprietary. Proprietary software development is great from a business standpoint, but you can’t deny the fact that it can keep the end product from reaching its full potential.

Here’s the thing.

Microsoft has been in the software development business for decades. Nissan has been in the automotive industry for decades as well. Now, you put the two together and you will be getting the best of both worlds. It’s easy to see how this can be a boon for us consumers.

With Microsoft integrating its software into Nissan cars, you are not just driving a well-made and well-designed vehicle, but you will also have an intuitive and smart user interface on the dashboard. The future of smart automobiles has never been this exciting. Not since they invented the automatic transmission, perhaps?

 

Nissan’s Self-Driving Technology with Windows 10 and Cortana Smart Assistant

Here is where things can get a wee bit more exciting.

Nissan released a demo video of what the Cortana software can do to your vehicle. Apart from the fundamental features and capabilities of Microsoft’s smart assistant, there were glimpses of Cortana’s true potential in its full integration in self-driving vehicles,as shown in the video.

 

The best part?

With a few tweaks and further development, this smart assistant software would be capable of completely taking over a fully automated, self-driving vehicle in the near future. The same way similar software can fully control a smart home, from room temperature settings to security systems.

There was one point in the demo video where Cortana actually asked the driver whether to engage the car’s automatic parking feature, this unequivocally shows the main goal of Microsoft’s efforts and initiatives in the field of automated vehicles.

 

With this piece of smart technology, and the cooperation of two titans in their respective industries, the future of fully automated self-driving vehicles has never felt more realized. Visit your local Nissan dealer soon and check out their new smart assistant, Cortana.

The Nissan Rogue: A Compact Crossover Worth Looking Out For

Have you watched Rogue One: A Star Wars Story? If you haven’t, are you excited to do so? We sure are!

But did you know that the movie isn’t the only rogue you should be excited about? There is also the Nissan Rogue, a compact crossover that offers sophistication and functionality you aren’t likely to find in other models in its class.

In this article, we will show you exactly why you should be just as excited about the Nissan Rogue as you are about Rogue One: A Star Wars Story.

 

First Impressions

How do you form first impressions? Why, by setting your eyes on the product, of course! And when you set your eyes on the Nissan Rogue, we’re pretty sure your first impression will be an extremely positive one.

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The striking profile is the first thing that’ll get to you when you finally lay your eyes on the Nissan Rogue. It has muscular arches and crisp angles that are beautifully brought together by aerodynamic lines that flow perfectly. The design of the high-intensity LED daytime running lights help draw attention and admiration for the vehicle’s sleek front-end.

rogue interior

When you take a look inside, you’ll be even more awed by the leather upholstery and other premium materials used to house the vehicle’s impressive technology. What kind of technology, you ask? Well, there’s the Zero Gravity seats that were specifically designed for comfort as well as Quick Comfort Heating, which you’ll be sure to appreciate when you’re driving on an especially chilly night.

Of course, good looks aren’t enough reason for anyone to buy a car or even get excited about its arrival on the market. Fortunately, the Nissan Rogue isn’t just about good looks. It most definitely has a lot more going for it.

 

A Functionality You Can Applaud

We’ve already given you a hint of how stylish and comfortable the vehicle’s interior is, but what about its functionality? Well it certainly helps you do what you need to do with ease. You need to transport more than three people to an important destination? You may do so in comfort, with the Rogue’s 3rd row seating.

Rogue’s 3rd row seating

And guess what? The 3rd row seating can be folded down in case you need to move some cargo. It even has a Divide-N-Hide Cargo System that allows you to separate valuable cargo from non-essentials. Furthermore, an upper and lower deck enable you to store a great deal more than other vehicles in this class can carry.

As if that’s not enough, the Nissan Rogue also boasts a host of advanced technological and digital features, including the following:

 

  • Around View Monitor – For most newbie drivers, the driving itself isn’t much of a problem. It’s the parking and backing up that usually causes jitters, right? Well, with this technology, which includes moving object detection, parking and backing up has become so much easier.

Around View Monitor

The technology makes use of four wide-angle cameras to give you an overhead view of your vehicle, thereby giving you a good view of everything around you while you park your car or back up.

 

  • Nissan Connect – This is a comprehensive infotainment system that helps you stay connected via a variety of applications. It provides entertainment, news, and navigation assistance, among other things. And all these are provided from just one dash-mounted touch screen. How cool is that?

Nissan Connect

  • Siri Eyes Free – It isn’t safe to be on the phone while driving, right? With this technology, talking on the phone while driving has been made a whole lot safer. It enables you to access your smartphone without ever taking your eyes off the road.

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Of course, we’re not encouraging you to make phone calls (or answer calls) while driving, but in cases of emergency where you just absolutely need to make or answer calls, at least you now have a much safer way of doing so.

And speaking of safety, it is well worth noting that the Nissan Rogue was named “Top Safety Pick” by the Insurance Institute for Highway Safety (IIHS) primarily because of the wide array of monitoring services and accident-prevention technology built into the vehicle.

Blind Spot Warning System

The Blind Spot Warning System, Forward Emergency Braking System, and Tire Pressure Monitoring System are just some of the most notable safety features boasted by the Nissan Rogue. It truly is a vehicle worth having.

At the very least, it is definitely worth checking out. And when you do check it out, you’re bound to find that it is just as sensational as Rogue One, the movie we’ve all been dying to watch.

 

Nissan NP300 Navara: Built for Both Worlds, Offering the Best of Both Worlds

Pickup trucks are among the world’s most popular vehicles, and for good reason. It is versatile and practical.

So if you’re on the market for a new vehicle, a pickup truck is definitely well worth considering. And while you’re at it, why not take a closer look at the Nissan Navara, which is currently being showcased in Nissan Philippines’ #BuiltforBothWorlds campaign?

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Not quite familiar with the truck and the campaign? That’s what we’re here for! Read on as we tell you about it…

 

A Track Record Going Back 80 Years

Nissan is definitely not a newbie when it comes to presenting the world with pickup trucks of excellent quality. In fact, they’ve been coming up with tested and proven trucks for the past 80 years.

And this year’s offering, the Nissan NP300 Navara, is both tough and smart—ideal not only for urban driving, but also for off-road adventures. This is how it is able to offer you the best of both worlds.

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That’s not even the only “best of both” the Navara has to offer. It is also highly commendable when it comes to both power and fuel efficiency. Plus, it features a tough frame that ensures durability and safety, while also boasting a soft and smooth interior that ensures a comfortable ride.

 

Definitely Built for Both Worlds

The new Nissan NP300 Navara has been compared to a number of other pickup trucks and in these comparisons, it usually comes out victorious. The reason? Why, the fact that it IS built for both worlds, of course!

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This is why Nissan Philippines has decided to roll out a #BuiltforBothWorlds campaign for their top truck.

As part of this campaign, a Navara unit was turned into an artist’s canvas on November 4 at the Corte de Las Palmas, Alabang Town Center. It was experimental artist John Carlo Vargas who worked on a dirt-covered Navara, transforming the dirt into art. The resulting “Dirt Art” was then put on display until November 6.

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With the campaign rolling, a similar art display may just be coming to your area soon. But do you really have to wait when you can have the best of both worlds now?

2016 GT Academy – Highlights and Results

Our racers may not have bagged the championship, but it definitely was an eventful GT Academy run for Nissan Philippines.

If you hadn’t had the opportunity to keep abreast of what happened during the 2016 GT Academy, then you’ll certainly be glad you came across this article. We’ll give you a quick rundown of what went down during this year’s round of competitions.

First, the live events controversy…

After the first two live events of this year’s Nissan GT Academy (staged in SM MOA and Trinoma), Nissan Philippines got word that there were disparities in the lap times when compared to the results of the other live events held across the country.

So the company and Sony Interactive Entertainment Asia (SIEA), who supplied the test kits during the events, conducted an investigation and found that the only difference between those two events and the other live events is the type of PS4 used for the pods. In the first two live events, the test kits were used; in all other live events, standard PS4 consoles were used.

Nissan Philippines and SIEA then decided to invalidate the results of the first two live events and invited those who participated in them to set new lap times at another event where only standard PS4 consoles were used. Problem solved!

And our Top 6 were…

After the live recruitment events that were held in various locations all over the country, the top 20 players finally met each other and battled it out at the national finals last September. And when all the challenges and tests were done, the top 6 Filipino players for GT Academy 2016 were finally revealed. They are:

  • Elysse Menorca
  • Francisco Adriano IV
  • Jan Millard Lacuna
  • Kim Jigger Chong
  • Mervin John Mallen
  • Richard Dean Jose

The Philippines’ Top 6 finalists to the GT Academy

Their Silverstone Experience

On October 19, the Philippines team arrived at the Silverstone Racing Circuit in the United Kingdom for the third stage of the competition. This time, they had to battle it out with the best GT racers of Australia, Indonesia, Mexico, North Africa, and Thailand.

Known as the Race Camp Week, this stage truly tested not only the respective teams’ driving skills, but also their mental agility, stamina, and strength. On the last day of the grueling week, October 26, Adriano IV and Jose raced against the top two drivers of the other teams in a 16-lap race.

Jose had the best performance among the Pinoy racers, but he was unable to topple the eventual winner, Mexico’s Johnny Guindi Hamui.

Johnny Guindi Hamui of Mexico is the 2016 Nissan GT Academy champion!

Johnny Guindi Hamui of Mexico is the 2016 Nissan GT Academy champion!

What’s Next?

We may have failed to bag the top prize this year, but if you think our GT Academy story ends there, think again. Filipinos have always been resilient, and we’re pretty sure that on the next round of competitions, our GT enthusiasts will be raring to go again!

A Look into the Limited Edition Nissan Juke N-Sport

The Nissan Juke is one stylish sub-compact sport crossover.

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But somehow, Nissan Philippines believes it may not be enough of a standout for some people. Hence, they are introducing a jazzed up version, which features both exterior and interior tweaks.

Read on for a quick run-down of the features of the new Nissan Juke N-Sport.

 

Enjoy the Sportier Exterior

The most obvious difference between the original Juke and the N-Sport version is the black racing stripes design found at the back of the car as well as on the hood. There are also added decals on the sides of the Juke N-Sport. These added visuals render a sportier look to the already attractive vehicle.

The latest version of the Juke also has a rear spoiler that perfectly complements the vehicle’s sloping roofline as well as silver under protector on the front and rear that completes the look. And as if you need further evidence that this is a different version of the car, it also features an “N-Sport” badge at the back. You may also notice that the vehicle has a new exhaust pipe.

 

Revel in the More Convenient Interior

Although there isn’t much of a difference in the interior of the two versions of the Juke, it is quite noticeable that the N-Sport has door plates that light up every time you open the vehicle’s door. And you’ll be sure to appreciate the new armrest center console, which not only makes the ride more comfortable, but also offers more storage space.

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Where the car’s engine is concerned, the N-Sport is powered by the same 1.6-liter, 4-cylinder engine that churns out 116 horsepower and 154 Nm of torque. The engine is also mated to the same Nissan Xtronic CVT that is found in the original Juke.

 

How Much Do You Need to Shell Out?

 

Since the N-Sport version is being marketed as an “improved version” of the Nissan Juke, one would expect it to come with a heftier price tag than the original Juke, which sells for PHP 980,000. That expectation would indeed be on the money (pun intended), as the Juke N-Sport is priced at PHP 1,039,000

Is it worth the higher price?

We set out to answer that all-important question for you.

 

The Verdict

 

First off, allow us to give you fair warning.

Do not go to a Nissan dealer for a closer look at the vehicle unless you are prepared to be utterly mesmerized. We can’t quite put a finger on it, but there is something about the Juke (both versions) that just grabs your attention and once it has you riveted, you’ll find it almost impossible to turn away, much less walk away without signing a check for a brand-new Juke.

This isn’t to say that the vehicle is perfect. In fact, we will be straight with you and tell you outright that it isn’t. Its most notable imperfection is the transmission, which definitely leaves a lot to be desired. Somehow, the CVT in this crossover isn’t at par with some CVTs we’ve tested in other vehicles.

If you’re an extremely observant driver, you would also notice that when you floor the Juke’s accelerator, there is a slight pause before power is transferred to the car’s wheels. The pause becomes less noticeable if you set the vehicle in “sport” mode, but it’s still there. It would certainly be a smart move to give go for a test drive before making a purchase decision so you can determine if this pause bothers you or not.

 

Are the above imperfections enough to make the Juke N-Sport a turn-off?

Not in the least. Despite these imperfections, the Juke N-Sport is still an impressive vehicle, just like the original Juke. Its overall compact feel and short wheelbase enables it to handle even the tightest corners remarkably. And although it is a sporty car, it is still highly comfortable to drive, even with the sorry state of our roads.

With the difference between the two Jukes limited to the exterior look, illuminated door plates, and new armrest center console, is it really worth paying PHP 50,000 more for the N-Sport edition?

The decision, of course, is all yours to make.

 

The thing is:

A vehicle purchase is very rarely decided in rational fashion. More often, the decision is driven by pure gut feel and emotional connection. This could very well be one of those incidences. Make no mistake about it, it will be almost impossible not to feel an instant attachment to the Nissan Juke N-Sport.

 

2017 Nissan GT-R: Godzilla Has Arrived!

Nissan has always prided itself in innovation, and in recent years, they have indeed shown that they are serious in improving their vehicles and introducing new things to their target market. If you’ve been paying attention, then you would have noticed how the company has been launching one new vehicle (or a new version of an existing model) after another during these past few years. Well, it certainly looks like they have no plans of stopping.

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A Showstopper at PIMS 2016

During the 2016 Philippine International Motoring Show (PIMS), Nissan Philippines showcased the 2017 Nissan GT-R, which is given a well-deserved “Godzilla” moniker. The design and engineering of the vehicle definitely makes it a monster of a car. And while this model has been around for some time, this is the first time it is actually introduced to the Philippine market. So, Filipino car and racing enthusiasts, rejoice! Godzilla is here!

The estimated price: A hefty PHP 7.35 million.

Is it worth that price? Let’s see…

The Look

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The new GT-R is not designed according to the demands of aerodynamics. Rather, it is designed to sculpt the air according to its needs. The makers extended that car’s rear fascia at the sides so that air is pushed away from the back of the bumper, thereby helping cool the exhaust. The side skirts and C-Pillar have also been redesigned and refined so as to keep air away from the underside of the vehicle and reduce turbulence.

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Furthermore, there are larger grille openings at the front to let more cool air enter key components of the vehicle. And the new shape of the front fascia directs the air in such a way that drag is significantly reduced. When you drive this vehicle, you really need to be prepared for the attention it is sure to draw.

And as the onlookers marvel at the car’s amazing exterior, you will be sure to fall in love with its equally breathtaking interior. It has semi-aniline leather appointments on the door panels, center console, the shift lever, and the seats. You will also notice that the attention to detail where the air vents and switches are concerned is almost obsessive.

 

The Engine

Who wouldn’t appreciate the fact that every single GT-R engine (a 570-horsepower, 3.8-liter, twin-turbocharged V6 engine) is hand-assembled by one of five master craftsmen and carries the name and signature of that craftsman on a plaque? These craftsmen are known as Takumi, and true to the spirit of the Takumi, they think of the mind, body, and spirit of those who will someday use their products while they are creating said product. This is the part of Japanese tradition that injects humanity in the Nissan GT-R.

It is also worth noting that the engines are assembled in a clean room that’s dust-free and temperature-controlled, much like the clean rooms used for assembling Formula One racing engines. Top development drivers were then brought together to test the vehicle and make sure that when it is finally launched, it will excel in any track, regardless of the weather, and no matter what level the driver is.

The engine and transmission were repositioned farther back so as to lessen the weight at the front of the car. This is said to have a notably positive effect on the handling, cooling, barking, and traction of the car. The car also features an electronically-controlled all-wheel drive system, which maximizes the driver’s control over the car by evenly distributing power among the four wheels; the driver may also send all power to the rear wheels to get more of a racecar feel.

The new Nissan GT-R is indeed a pricey toy for the big boys. What it means to sports car enthusiasts is perhaps equivalent to what the latest iPhone means to the gadget-crazy. The answer to the question of whether it is worth its hefty price tag depends on how much of a sports car addict you are. For the average car buyer, it probably isn’t worth the time. But for the true enthusiast, it certainly is worth a closer look.

It is definitely a standout when it comes to design, and the technology of the 2017 GT-R isn’t something to scoff at, either. If you’re interested in giving it a closer look and perhaps adding it to your car collection, you’d want to find the nearest Autohub Group because their Nissan dealership is the exclusive GT-R badge representative in the country. The vehicle is available in Gun Metallic, Katsura Orange, Pearl Blue, Pearl White, Ultimate Silver, and Vibrant Red.

 

 

Nissan GT Academy: A Unique Racing Experience

Last year, the Philippines joined Nissan’s GT Academy for the first time. The results made joining the contest a decision worth making, as the country’s very own Joward Policarpio was declared Asian Leg Champion. Policarpio also went on to graduate from the Nissan Driver Development Program at the Silverstone Racing Circuit, UK, which qualified him for the Dubai 24-hour Race.

This year, the country is aiming for another GT win as it begins the first phase of the 2016 Nissan GT Academy. Here in Cagayan de Oro, First Gear (Recruitment) has been happening at the Ayala Centrio Mall for the past three days (August 5-7). Hundreds of Gran Turismo gamers have registered, hoping to become the next Filipino professional racer to make it big in national and international tracks.

If you, too, are gearing up to become a professional car racer, or even if you’re simply a racing enthusiast who’s interested in all things racing, then you would certainly want to learn more about the Nissan GT Academy.

Nissan GT Academy: A Unique Racing Experience

The Contest

The GT Academy competition is the first of its kind not only in the Philippines, but across the globe. It aims to assist players of the game Gran Turismo (hence, the GT) in becoming full-fledged professional car racers. Each phase of the competition is referred to as a “gear.” First Gear is Recruitment, which is what just took place at Centrio Mall. At the end of this phase, the 20 players with the best time will move on to Second Gear.

Second Gear is the National Finals, where the top 20 gamers from recruitment will be further trimmed down to the top 6. These six players will be the country’s official representatives for the next phase of the competition. Third Gear is the Race Camp Week, where our six racers will compete with players from Australia, Indonesia, Mexico, North Africa, and Thailand. Only one player will move on to the next phase.

Fourth Gear is the Driver Development Program, where the GT Academy Champions of all legs will undergo rigorous training at Silverstone. At the end of the program, those who successfully prove that they have what it takes to race professionally will be given an International C License and earn a slot in Nissan’s team for the Dubai 24-hour Race.

Who Qualifies?

The Nissan GT Academy is open to all Filipino citizens who fulfill the following entry criteria:

  • Must be 18 years old or above on the scheduled date of the National Finals
  • Must hold a valid Philippine passport and have the capability to obtain the appropriate visa for the Race Camp Week and Driver Development Program
  • Must hold a Non-professional or Professional driver’s license with a restriction code that qualifies the individual to drive a 4-wheel vehicle
  • Must have no convictions for any criminal offense; also, must not be the subject of any criminal, administrative, or civil proceeding as litigant
  • Must be in good health, without existing medical conditions, disability, or sickness that can limit the individual’s ability to drive a 4-wheel vehicle (should comply with Motor Sports Association’s (MSA) medical requirements)
  • Must not have an existing contract for competition driving with any team, agent, body, or management company that could possibly be in conflict with the individual’s ability to accept Race Camp Prize
  • Must not have previously held a superior MSA or National A license, or any equivalent license
  • Must not have competed in 4-wheeled motorsport at any city, provincial, or national level for one season
  • Must not have competed at the GT Academy Race Camp Week in previous GT Academy competitions or in a GT Academy competition in another country

Nissan GT Academy: A Unique Racing Experience

Agents, employees, contractors, and consultants of Nissan Philippines, Inc. (NPI), Omnicom Media Group, TBWA/Santiago Mangada Puno, A+B Expedio, and Adspin Advertising as well as their families, affiliates, subsidiaries, and associated companies, or anyone who is professionally linked to the competition are not qualified to join the GT Academy.

It may too late now to join the competition (unless you can make your way to SM Pampanga, where recruitment happens on August 12-14), but there is always next year. If you’re currently hooked on Gran Turismo and you have dreams of someday being able to compete in a real-life race, then it’s best to spend the next 11 months preparing for the 2017 GT Academy to hit Cagayan de Oro.

In the meantime, let’s wait for the National Finals and cheer for the 6-man Philippine team who will move on to Race Camp Week. Hopefully, one of them will succeed in giving the country a back-to-back win.

Nissan as a Brand in Europe and North America

2015 saw a growing demand for cars in the United States and Europe, allowing Japanese automobile giant Nissan to report a marked surge in their profits. In the nine months leading up to the end of 2015, Nissan’s operating profit rose by 41pc and went beyond market forecasts. And at 8.94 trillion yen, their revenue over that same period was up by 11pc. According to Nissan President Carlos Ghosn, it was most likely their new car models that helped boost their sales, particularly in markets where consumers’ confidence in the brand was strong.

Such a strong performance in the US and Europe successfully offset the negative impact of challenging market conditions and unfavorable exchange rates on the company. Their performance in the US and Europe markets also led the company to retain its forecasts—an operating profit of 730 billion yen and revenues of 12.3 trillion yen—for the 2015 fiscal year. Considering the slump in consumer spending in the company’s home market, which was brought about by an increase in sales tax, a healthy growth in the US and European markets is certainly a welcome development.

Nissan as a Brand in Europe and North America

Top Rankings

The popularity of Nissan in the US and Europe can be seen not only by actual observation—you’ll see a lot of Nissan cars when you go to Europe and the US—but also by doing some research on the best-selling car brands in these markets. Here are some statistics you may find interesting as regards Nissan’s performance in the US and Europe markets:

  • According to statista.com, Nissan is the third best-selling car brand in the United States in 2015, selling almost 75,000 units last year.
  • The same website indicates that Nissan has two car models—Nissan Sentra and Nissan Altima—on the list of 10 best-selling cars in the US in 2015. The company sold 333,398 units of the Altima and 203,509 units of the Sentra in the US last year.
  • Caranddriver.com ranks the Nissan Altima #4 on their list of the best-selling cars in America in 2015.
  • Goodcarbadcar.net ranks Nissan Motor Company #5 in their list of top-selling car manufacturers in January of 2016, with a market share of 9.2%. Nissan is ranked #4 in the best-selling brands category, with a market share of 8.5%.
  • In the best-selling car category (Top 20), the Nissan Altima is ranked #4, the Nissan Sentra #7, and the Nissan Versa #18.
  • In the best-selling SUV category (Top 20), the Nissan Rogue is ranked #2, with 19,762 units sold.
  • In the best-selling truck category (Top 11), the Nissan Frontier is ranked #7 and the Nissan Titan #10, with 6,363 units and 937 units sold, respectively.
  • In the best-selling vehicle category (Top 30), the Nissan Altima is ranked #7, the Nissan Rogue #11, and the Nissan Sentra #16.
  • Among the top 10 best-selling cars in Europe in 2015, the Nissan Qashqai is ranked #6. Down the line, the Nissan Juke is ranked #38, the Nissan X-Trail #68, and the Nissan Micra #74 on the Top 100 list.
  • On a list of the UK’s top 10 best-selling cars so far in 2016 compiled by Top Gear, Nissan has two models included—Nissan Juke at #6 and Nissan Qashqai at #2.
  • Nissan Group is ranked #11 in the list of best-selling car manufacturers in the European Union and EFTA combined for the first quarter of 2016, as reflected on best-selling-cars.com.
  • On the list of best-selling car models in Europe for the first quarter of 2016 posted on the same website, the Nissan Qashqai is ranked #7.

Other than Europe and the United States, China has also become a key market for the company, as it has also registered a steady increase in sales—a trend that analysts expect to continue at least for the next few months. Nissan is also banking on the continued growth in the demand for electric vehicles, as they are currently working on a new version of their top-selling LEAF model, which will feature a longer range.

Nissan has expressed its commitment to innovation, and the company has definitely shown such a commitment in the way it introduced the world to one new vehicle after another. They’ve created better versions of their classic vehicles as well as all-new vehicles that specifically suit the needs of the market where they are now being sold. It is no wonder, then, that despite some challenging conditions in their home market (Japan) and other markets, they have managed to remain on top where global competition is concerned. Things are definitely looking up for Nissan.