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Nissan as a Brand in Europe and North America

2015 saw a growing demand for cars in the United States and Europe, allowing Japanese automobile giant Nissan to report a marked surge in their profits. In the nine months leading up to the end of 2015, Nissan’s operating profit rose by 41pc and went beyond market forecasts. And at 8.94 trillion yen, their revenue over that same period was up by 11pc. According to Nissan President Carlos Ghosn, it was most likely their new car models that helped boost their sales, particularly in markets where consumers’ confidence in the brand was strong.

Such a strong performance in the US and Europe successfully offset the negative impact of challenging market conditions and unfavorable exchange rates on the company. Their performance in the US and Europe markets also led the company to retain its forecasts—an operating profit of 730 billion yen and revenues of 12.3 trillion yen—for the 2015 fiscal year. Considering the slump in consumer spending in the company’s home market, which was brought about by an increase in sales tax, a healthy growth in the US and European markets is certainly a welcome development.

Nissan as a Brand in Europe and North America

Top Rankings

The popularity of Nissan in the US and Europe can be seen not only by actual observation—you’ll see a lot of Nissan cars when you go to Europe and the US—but also by doing some research on the best-selling car brands in these markets. Here are some statistics you may find interesting as regards Nissan’s performance in the US and Europe markets:

  • According to statista.com, Nissan is the third best-selling car brand in the United States in 2015, selling almost 75,000 units last year.
  • The same website indicates that Nissan has two car models—Nissan Sentra and Nissan Altima—on the list of 10 best-selling cars in the US in 2015. The company sold 333,398 units of the Altima and 203,509 units of the Sentra in the US last year.
  • Caranddriver.com ranks the Nissan Altima #4 on their list of the best-selling cars in America in 2015.
  • Goodcarbadcar.net ranks Nissan Motor Company #5 in their list of top-selling car manufacturers in January of 2016, with a market share of 9.2%. Nissan is ranked #4 in the best-selling brands category, with a market share of 8.5%.
  • In the best-selling car category (Top 20), the Nissan Altima is ranked #4, the Nissan Sentra #7, and the Nissan Versa #18.
  • In the best-selling SUV category (Top 20), the Nissan Rogue is ranked #2, with 19,762 units sold.
  • In the best-selling truck category (Top 11), the Nissan Frontier is ranked #7 and the Nissan Titan #10, with 6,363 units and 937 units sold, respectively.
  • In the best-selling vehicle category (Top 30), the Nissan Altima is ranked #7, the Nissan Rogue #11, and the Nissan Sentra #16.
  • Among the top 10 best-selling cars in Europe in 2015, the Nissan Qashqai is ranked #6. Down the line, the Nissan Juke is ranked #38, the Nissan X-Trail #68, and the Nissan Micra #74 on the Top 100 list.
  • On a list of the UK’s top 10 best-selling cars so far in 2016 compiled by Top Gear, Nissan has two models included—Nissan Juke at #6 and Nissan Qashqai at #2.
  • Nissan Group is ranked #11 in the list of best-selling car manufacturers in the European Union and EFTA combined for the first quarter of 2016, as reflected on best-selling-cars.com.
  • On the list of best-selling car models in Europe for the first quarter of 2016 posted on the same website, the Nissan Qashqai is ranked #7.

Other than Europe and the United States, China has also become a key market for the company, as it has also registered a steady increase in sales—a trend that analysts expect to continue at least for the next few months. Nissan is also banking on the continued growth in the demand for electric vehicles, as they are currently working on a new version of their top-selling LEAF model, which will feature a longer range.

Nissan has expressed its commitment to innovation, and the company has definitely shown such a commitment in the way it introduced the world to one new vehicle after another. They’ve created better versions of their classic vehicles as well as all-new vehicles that specifically suit the needs of the market where they are now being sold. It is no wonder, then, that despite some challenging conditions in their home market (Japan) and other markets, they have managed to remain on top where global competition is concerned. Things are definitely looking up for Nissan.

 

 

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