Nissan Cagayan de Oro


Nissan at CES 2019

CES is one of the biggest conventions regarding innovation in the consumer electronics category. It was once an acronym for the Consumer Electronics Show, but today, it is being used as the official name of the event itself.


It is the place to be if you were in the consumer electronics industry, and it would only be better if you were able to showcase something your company had innovated. As you could expect, Sony, Google, and Amazon are just a few of the more popular names when it comes to these kinds of shows.


However, Nissan refused to just stand by and watch everyone else, and they unveiled something that really started a buzz and had the people in the Las Vegas, Nevada convention intrigued to say the least. They unveiled their very own vision of the future, which they call Invisible-to-Visible.



For quite some time now, a lot of automobile companies have been investing a portion of their annual budget in researching and developing their own self-driving cars. There hasn’t been a guaranteed 100% success yet, but that isn’t stopping the manufacturers from trying.


In fact, there have been some accidents that have been attributed to malfunctioning self-driving cars. In California alone there have been 24 reports of road accidents where the blame was pointed at the technology—but it was eventually found out that it was actually still human error that caused these kinds of accidents to happen.


And truth be told, that is the main reason and thrust for self-driving technology—safety of the passengers. More than 90% of serious accidents on the road are because of human error, and many innovative minds around the world are trying to answer this with self-driving vehicles.


The idea is that the vehicles that are able to drive themselves will operate via cameras and other sensors to detect traffic and other obstacles on the road to ensure safe travels. This is done in order to try and reduce the amount of crashes that are happening. Sadly, in 2016 in the US alone, over 35,000 lives were lost.


However, it cannot be denied that driving is an experience in and of itself, and a lot of people actually enjoy simply sitting behind the wheel and going about their day. So how are you supposed to still let humans who want to drive still drive, but also decrease the number of vehicular accidents?



Most of the followers and fans of the Japanese car manufacturer will remember Nissan’s Intelligent Mobility feature, which basically improved the driving experience for all of their vehicle owners by making it easier for them to stay safe on the road.


But having an automatic brake system and a sensor for detecting when you’re getting close to the painted division in your lane is a far cry from being able to see what usually can’t be seen. Well, not in the literal sense, but you get the idea.


I2V technology has the ability to merge the real world with the data world, and will support Nissan users by making full use of information gathered from the vehicle’s sensors, as well as stored information from the cloud.


This isn’t a mere GPS technology where it tells you where to turn and which route takes the least amount of traffic (although it does have the ability to do so); it monitors the objects around the vehicle real-time, and while receiving this information, it will also show the driver information regarding things further ahead.


Even if something is two blocks away from you, if there is something worthy of note there, the I2V system will inform the user about it. The driver and passengers will be able to keep an eye on everything through three-dimensional interfaces that they are able to interact with.


It shows them a 360-degree view of the road, obstructions, and even on-the-move pedestrians. Nissan even says it can monitor the occupants of the vehicle themselves and will alert the drivers when they are starting to get drowsy or even doze off.


Visitors at the Nissan display at the CES 2019 were able to experience I2V technology via a pair of AR goggles, and getting inside a demo cockpit. It guided the visitors through a city, all the while giving useful info, like advice on where to park in a busy mall.

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